The Prague Atelier
Our studio sits at Revoluční 655/1, a 19th-century industrial building where the sound of the Vltava River mixes with the click of keyboards. The workspace is an open canvas: raw concrete walls meet polished oak, and the line between digital drafts and physical sketches blurs.
Client meetings often start with coffee at the communal table, where wireframes are sketched on paper before a single line of code is written. This deliberate friction—between analog and digital, between open space and focused work—is where our ideas gain their initial momentum.
"Our view: the historic Malá Strana district. A daily reminder that context shapes design."
The Framixa Ethos
Our work is governed by principles, not trends. These five tenets are non-negotiable filters we apply to every decision, from a single button state to the site's information architecture.
-
01
Clarity Over Decoration
Every element must serve a communicative function. If it doesn’t explain, direct, or clarify, it’s removed.
-
02
Structure as Narrative
Information architecture is the plot of the user’s journey. We map pathways with the rigor of a story outline.
-
03
Motion with Purpose
Animation is a navigational aid and a feedback signal, never a cosmetic afterthought. It guides, never distracts.
-
04
Typography as Voice
The typeface is the primary carrier of brand tone. We select weights and spacing for their emotional and functional impact.
-
05
Performance is a Feature
A 2-second delay loses users. Accessibility and Core Web Vitals are not checkboxes; they are foundational design constraints.
The Process: From Brief to Launch
Transparency builds trust. Our process is iterative, not linear, with built-in checkpoints to prevent common pitfalls and manage trade-offs.
Discovery & Strategy
We conduct stakeholder interviews and audit existing assets. This phase defines the "why" before any visual work begins.
Information Architecture
We map the user's journey and structure content hierarchies.
Low-Fidelity
Sketches & wireframes. Focus on logic over aesthetics.
High-Fidelity
Detailed prototypes. Focus on flow and interaction patterns.
Visual Design & Prototyping
The visual language is applied. We prototype to test interactions, not just aesthetics.
- • Brand alignment audit
- • Cross-browser compatibility check
- • Accessibility compliance review (WCAG)
Development & Integration
Clean, documented code. We integrate necessary third-party systems (e.g., booking, CRM).
Launch & Optimization
Post-launch, we monitor metrics and make data-informed adjustments.
Collective Competencies
Collective Expertise
We are not a collection of siloed specialists. We are a tight-knit unit where perspectives collide to strengthen the final product.
"Our strength isn't in being generalists, but in how our specialist perspectives—developer, designer, strategist—challenge and refine each other's work in real time."
Decision Structure
We don't have a traditional CEO. Our Creative Director and Technical Lead share decision-making, ensuring that aesthetic ambition is always balanced by technical feasibility and client business goals.
Weekly Ritual: The Critique
A developer questions a designer's layout for performance. A motion designer proposes a more fluid transition. This cross-functional critique is mandatory, not optional.
Ready to discuss your project?
We begin every partnership with a clear understanding of your constraints, goals, and budget. Our office in Prague is open for meetings, or we can connect virtually.
framixa
Revoluční 655/1, 110 00 Praha 1, Czechia
+420 222 313 445
Mon–Fri: 9:00–18:00